Information Architecture: The Backbone Of SEO & Usability
Great article here from Kim Krause Berg, founder of the Cre8asiteForums, and Usability Consultant for UsabilityEffect.com. It echoes my thoughts and explains the “unintentional” SEO I’ve done for my website design clients since 1998.
Good SEO, with users visiting a site, staying a while, recommending it to their friends and associates, and maybe even making contact or a purchase, is greatly dependent on the information architecture of a website. Is it usable? Does it make sense?
Yes? Then you’re on the road to good SEO and a successful website. Read on… This article will become part of my arsenal for arguing for on-page SEO, design and usability improvements for my SEO clients.